Bloom x Danielle Frankel Sydney Trunk Show 2.0


Bloom x Danielle Frankel Sydney Trunk Show 2.0

So nice we’ve done it twice? The Bloom gals took on Sydney for another hectic three days with our stunning Danielle Frankel collection! Over the past 12ish months, our permanent DF samples have almost doubled and with even more brides flying in from all over Australia to see us every week, we knew we’d have to come back to good ol’ Sydney to show off our beautiful range to as many angels as we could possibly squeeze in.

And we absolutely squeezed you in! We made the same speed dating joke 46293529 times over the weekend as we raced through our 45-minute appointments and made sure each of our bride and their wonderful friends and fam could see as much DF on their bods as they possibly could. 

From our first pop up, we knew we needed some extra room for our gowns (and also ourselves and all our luggage) so we made moves over to The Langham Sydney this year and into our two bedroom penthouse suite! Guys, this hotel. Not only was our room clearly stunning, but the staff were just unreal. From concierge escorting our brides to our suite as well as encouraging the brides to wait just a liiiiittle bit longer before coming up for their appointment to the cleaners who came to sort out our rooms literally as soon as we left for a quick breakfast to the lobby bartenders that saw a LOT of us and poured us some very very generous wines after a few long days - we truly couldn’t have done it without you!

As always, we also have to say all the thank yous to Amber and David from Mrs Gibbons Flowers for always spoiling us with some beautiful blooms, Tamara at My Private Tailoring for providing alterations for our Sydney angels, Callie from Florido Weddings for taking some BTS snaps for us while we set up (and for giving Sam some tips on how to use our brand new camera) and a huge giant thanks to our wonderful friends at Danielle Frankel who were so generous in allowing us to borrow almost every single gown on our brides’ wishlist!

Considering we were overwhelmed from the time we released the expression of interest link, let alone to see how quickly appointments were snapped up when we did release them, I think Sydney will be seeing us quite often throughout the next few months! I mean I don’t want to drop too many secrets buuuuuut Melbourne, keep your eyes peeled for us too…

Alicia x

Register your interest for our Melbourne Pop Up here

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REAL BLOOM BRIDE: HOLLY